I see many SEO companies on a daily basis, and it’s evident that most are offering the same limited services. They all know about link building, content creation, and some tricks for hiding your site from Google. The problem is that there just isn’t a lot of money to be made when you’re doing these tasks. Social media agency targets big or small business owner because they are aware that social media advertising is a must.
What separates you from the SEO competitors? What can you offer that no one else can? Can you do things that no one else can do? If so, then this will make marketing and selling your SEO services much easier.
There are a few things that SEO companies and marketers should focus on in order to create something that isn’t easily replicated or copied by competitors.
Content Marketing
Most SEO companies will write blog posts or articles for their clients, but not everyone seems to understand the importance of content marketing. Content is the best way to attract new visitors to your site and increase traffic.
Once you have created a steady stream of content for your website, new visitors have a reason to come back on a regular basis. When writing your content, always remember that interesting, useful content is what people are looking for. Content that’s full of fluff and filled with keywords won’t help you reach your goals.
When you are in the business of providing services or products to a market, and there are competitors out there, you have to look for what separates you from the pack. For example, if you run a bakery, then your specific niche is going to be that of baking cakes. That’s what sets you apart.
The same is true when it comes to SEO. If you’re an SEO company that has competitors, then how do you set yourself apart? You will need to find unique elements to your service that separates you from the competition in order to convince clients that they should go with your company instead of a competitor’s.
What makes your service unique? Is it because of your experience level? Is it because of the tools and strategies that you use? Is it because of how much effort you put into each individual client’s business?
If any of those things can separate you from the competition in a meaningful way, then that’s what makes your service unique.
For example, if I’m looking for an SEO company, and I’ve narrowed my search down to two companies — Company A and Company B — but Company A has more experience than Company B does (or vice versa), then I’m probably going with Company A because experience matters to me.
What separates you from your competitors?
Some people would say that success is determined by how much time and money you have to spend. Those who have plenty of both have an advantage over those who don’t. I would disagree with this because it is a self-defeating attitude.
The successful person has the right attitude and a willingness to work hard. This is the first step in achieving success in any area of life. It is never too late to make a change for the better, if you are willing to work for it.
To be successful in SEO, you need to look at things differently from everyone else. You need to think outside of the box and come up with new ways to get results. If you want guaranteed results, then go with the flow and do what everyone else is doing.
If you truly want to be successful in SEO, then while others are still sleeping, get up and start working on it before anyone else even thinks about it. Remember that success isn’t going to happen overnight, so be patient and keep working hard until you succeed. Grab now the free assessment before you start with your social media campaigns.