Search engine optimization (SEO) is a thriving industry. A lot of people are now building their career in this field. The profits and perks offered by the Internet marketing are making people interested to enter into the SEO field.
If you also want to build your career in this field then it is the right time to enter. Recently, a lot of new proposals and investments have been made in this field and as a result, you will find the right career growth in the online marketing. The only thing you should do is to get a good training and education.
There are various reputed training institutions and marketing companies which are imparting SEO education to freshers and then hiring them for their own work. So it is advised that you should choose that institute which offers placement assistance also. Or else you will find it daunting to get a good SEO expert job.
Many people have started their career just by learning few skills of the online marketing. But after gaining a few years of experience, they have become the expert in this field. Internet marketing primarily depends on the prevailing trends in the market. According to the needs of clients, you have to perform diligently. If you have a flair interest in the online and search engines then you should start building your career in this direction. All you would need is to choose the right training institute.
Good digital marketing institutes in India are-
1= Digital Academy India
2= Digital Vidya
3= NIIT
4= Edukart
5= Institute of Digital Marketing(IDM)
6= Webnext Solutions
Career opportunities present in the SEO field
The Internet world is growing at a great pace and SEO is playing an indispensable role in bringing visitors to the website and as a result, all companies are spending a huge amount in their SEO activities. It is one of the most dynamic areas and there are a high number of job opportunities present in the SEO field.
Nowadays, every business, irrespective of its size, has their own website and as a result, these business owners are finding various ways to procure SEO services for itself, either internally or externally, depending on their budget. In the past few years, the field of SEO has become very challenging and dynamic. Due to which there is a great demand of SEO professionals who can help a company in getting top position in the search engine result pages.
There is a great scope in this field because every online project needs traffic from search engines and therefore, everyone is looking for different ways to optimize their websites to rank high in the search result pages. This type of job can be done both on a part-time and freelancing basis. It means, you can take up a full-time SEO job and can simultaneously do some freelancing SEO projects during weekends or holidays.
Moreover, by sitting in one continent, you can do SEO work for clients which are situated in the other continent. In this way, you will earn extra money.
SEO has a bright future and if you have good analytical skills, and you are competent & dynamic, you will never face a dearth of good SEO jobs in the market. It is important to have a knack of understanding of the prevailing SEO trends because then only you will be able to formulate an effective SEO strategy for your business.
What skills are required to get an SEO job?
1= Analytical mind
2= Good knowledge of HTML coding
3= Social media marketing
4= Link building
Different types of SEO job categories-
Digital marketing firms, particularly the larger companies are offering SEO jobs in below categories-
1= Analytics
2= Writing
3= Organic Search Engine Optimization
4= Web Development/Programming
5= Business Management Development
6= Paid Search/PPC Management
7= Web Design
8= Public Relations/Reputation Management
9= Digital Marketing Manager
Remuneration
The salary would depend on various factors like experience, company, job profile, etc. To get a fair idea of the salary structure, we will take into account some common SEO job profiles. For instance, a content writer, with 1-3 years of experience, can easily earn Rs 2-4 lakh/annum, whereas, a digital marketing manager can fetch an amount of Rs 70,000/month. An SEO analyst can get Rs 30,000/month.
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