In January, the World Federation of Advertisers revealed that global internet spending had totaled $850 billion in 2020. Marketing budgets were increasing as shoppers and business owners saw value in building brand equity through SEO. Any SEO agency Sydney can boost your visibility for easy keywords that don’t perform.
Organic search is generally recognized as the biggest influencer on search rankings. The world’s biggest advertisers have hired agencies and brought in the top search experts in the world to solve the problems of their clients – and many small businesses are doing the same thing.
In my experience, small businesses are typically doing the right thing when it comes to SEO. They devote their time and energy to the challenges of optimizing their website for organic search results, as opposed to the time spent on internal processes that often make them overly cautious.
These practices can cause them to fall behind, but because of the importance of SEO, they take it very seriously. As this year’s Small Business SEO Conference in Austin held from March 28 to April 1 showed, small businesses are becoming increasingly aware of the importance of SEO. Small businesses have been united in their desire to optimize websites and to maximize the impact of digital advertising to build brand equity.
Here are seven reasons why SEO is good for business:
1. Enrich customer relationships
When customer relationships become a commitment, loyalty is guaranteed. Content marketing can provide information to help build brand equity and build trust. SEO techniques also help keep customers coming back.
2. Build brand equity
Every minute a business’ website goes unshared is a chance to be replaced by other sites – or a competitor. SEO can provide an edge when engaging visitors and encourage them to stick around.
3. Create new relationships
Use technology to increase the likelihood of new relationship building and introduce your business to more potential customers. It’s not just about landing on a list. If you communicate your value with your customers, customers will rely on you to follow up with ways to help their business succeed.
4. Build a lasting relationship
Nothing promotes business more than a brand. Add credibility to the brand by using technology that earns customers’ trust and that helps drive brand equity.
5. Leverage digital channels to build brand equity
Using the right technology tools can let small businesses adapt quickly to changes in digital marketing trends. SEO tools can help you to search through millions of results to find the most relevant ones for your business.
6. Increase your business’ market share
Every SEO-driven site creates brand equity and strengthens the business’s position in the market. Small businesses looking to increase brand value can turn to dedicated SEO techniques to produce more page views.
7. Build brand equity through paid advertising
Follow these guidelines for implementing paid ads and optimize your online presence for search performance. Data shows that mobile marketers who invest in ads are 52 percent more likely to gain traffic.
As new data has emerged from 2019’s Small Business SEO Conference, small businesses are becoming more committed to SEO, and business owners are taking it more seriously. As part of an overall team, this requires you to put time into SEO. This includes recognizing the challenges to optimization and the opportunities to improve your website quality.
For small businesses, building brand equity is a process. Brand equity builds business profitability – and the better you get at that, the more profitable you will be.